Loyalty That Works Today — and Scales as You Grow
Convenience store loyalty program packages designed to reduce risk, drive repeat visits, and improve margins without adding complexity.
Start With What Fits Today—and Expand As Your Business Grows
Patron Points is one of the only c-store loyalty providers positioned to support operators across all Altria Tier levels, including full Tier 4 enablement.
Each package builds on the same reliable foundation, adding the tools you need to increase engagement, improve performance, and stay competitive.
TOBACCO LOYALTY
REPORTING
formi™ APP
STANDARD
STAY RELEVANT, DRIVE VALUE
A strong foundation that helps you unlock more value from tobacco programs while introducing the core loyalty capabilities today’s customers expect.
Includes:
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Tobacco loyalty and scan data reporting
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Altria Tier requirements including: digital coupons and required campaign infrastructure
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Manufacturer-funded offers (formi™)
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Shared mobile app formi™
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Basic loyalty features: fuel roll back, clubs
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Standard reporting and customer support
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Best for:
Operators who need a dependable, low-maintenance solution to meet tobacco program requirements.
MOBILE APP
LOYALTY
ADVANCED
Drive trips. Grow basket size.
Turn loyalty into a revenue driver with tools to actively engage customers and influence behavior.
Includes everything in Standard, plus:
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Full loyalty program (points, rewards, fuel rollback, discounts)
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Branded mobile app experience
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Enhanced reporting and campaign execution support
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One monthly email campaign of your choice
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Assigned Customer Success Specialist to support your program
Best for:
Retailers ready to increase engagement, improve promotions, and take more control of loyalty performance.
TOBACCO FUNDS
LOYALTY
VISIT TRACKER
EMPLOYEE PROGRAMS
ELITE
Maximize ROI. Scale with confidence.
A fully integrated loyalty and data platform built to optimize performance across every location.
Includes everything in Advanced, plus:
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Enhanced analytics and BI dashboards
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Targeted email campaigns designed to drive repeat visits and measurable ROI
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Advanced Loyalty Features: employee programs, visit tracking, and subscriptions
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API integrations and deeper POS connectivity
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Dedicated support with ongoing performance optimization
Best for:
Multi-store operators focused on improving margins and building a future-ready loyalty strategy.
Feature
Standard Package
Maximizes tobacco program value with scan data reporting and manufacturer alignment
Supports required program tiers, including digital coupons and campaign infrastructure
Advanced Package
Elite Package
Compare Loyalty Packages
Tobacco Loyalty & Value
Altria Tier 4 Support
Core features including fuel rollback and clubs
Loyalty Capabilities
Custom Mobile App Experience
Not Available
Access to formi™ for manufacturer-funded offers and core digital engagement through the shared mobile app
formi™ Platform
Campaign infrastructure to support tobacco program participation
Email & Customer Engagement
Standard reporting for program visibility
Reporting & Insights
Enhanced reporting to track performance and guide decisions
One monthly email campaign to support promotions and engagement
Branded mobile app with enhanced customer experience
Manufacturer-funded offers integrate seamlessly into your branded mobile app experience
Full loyalty program including points, rewards, discounts, and fuel benefits
Expanded support with improved execution visibility and tracking of Digital Accelerator Fund performance
Builds on tobacco performance with expanded visibility and optimization tools
Advanced analytics and BI dashboards
Targeted email campaigns designed to drive repeat visits and measurable ROI
Manufacturer-funded offers integrate seamlessly into your branded mobile app experience
Fully customizable mobile app with advanced engagement and promotional capabilities
Advanced loyalty features including subscriptions, visit tracking, and employee programs
Full Tier 4 enablement with optimized execution, advanced reporting, and ongoing performance management
Fully optimized tobacco strategy with advanced analytics and funding opportunities
FREQUENTLY ASKED QUESTIONS
What is the best loyalty program for convenience stores?
The best program depends on your goals. Some operators start with a foundational program to maximize tobacco value, while others use advanced tools to increase trips and basket size.
How do loyalty programs increase sales?
Loyalty programs increase visit frequency, improve basket size, and enable targeted promotions based on customer behavior.
Can I scale my loyalty program over time?
Yes. Patron Points packages are designed to scale without disrupting store operations.
Why does Tier 4 matter for c-store operators?
Tier 4 unlocks additional funding opportunities and allows retailers to deliver targeted digital offers that increase customer engagement, trips, and basket size.
Does Patron Points support Altria Tier 4 requirements?
Yes. All Patron Points packages support Altria program participation, with Advanced and Elite packages providing additional tools to execute and optimize Tier 4 strategies at scale.
Can I move to Tier 4 later?
Yes. Many operators start by maximizing tobacco program value, then expand into Tier 4 strategies as they add more advanced loyalty and marketing capabilities.